Most Common of Practices on Mass Media Use in Late Modernity Bo Reimer

ISBN: 9789122016229

Published: May 1st 1994

Paperback

250 pages


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Most Common of Practices on Mass Media Use in Late Modernity  by  Bo Reimer

Most Common of Practices on Mass Media Use in Late Modernity by Bo Reimer
May 1st 1994 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 250 pages | ISBN: 9789122016229 | 3.15 Mb

How are we to understand the uses people make of the mass media in contemporary Western societies? Why do some media practices become natural components in everyday life for some people, but not for others? These are the questions addressed in TheMoreHow are we to understand the uses people make of the mass media in contemporary Western societies? Why do some media practices become natural components in everyday life for some people, but not for others?

These are the questions addressed in The Most Common of Practices. On Mass Media Use in Late Modernity. In the book, Bo Reimer analyses the uses of the mass media in Sweden in the late 1980s and the early 1990s. He argues that in order to understand mass media use, it is necessary to integrate the media with other processes in everyday life.

This means that the analysis is carried out through the theoretical framework of modernity, and that mass media practices are conceived of as natural components in peoples lifestyles. The study shows that, despite all notions of an increasing individualization in everyday life, mass media use is still socially and culturally structured.

The study furthermore shows that these structured differences seem to increase when the mass media output becomes more diversified.



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